What’s inside
Four files.
One plan.
Everything opens on a normal computer: PDF, Word (also Google Docs and Pages) and a spreadsheet file.
The guide
PDF, 24 pages
Your homepage section by section, your Google Business Profile checklist, how to ask for and reply to reviews, the other listings that matter, a plain-English technical checklist, a photo shot list, and the questions to ask before you hire anyone. Sources on the last pages.
Homepage Copy Templates
Word file, editable
Every homepage section with blanks to fill in, plus finished examples for eight kinds of business: home services, cleaning, lawn care, salons, restaurants, auto repair, health practices, and law and professional services.
Review Scripts
Word file, editable
What to say in person, by text and by email when you ask for a review; lines for receipts, cards and signatures; and replies for every kind of review, including privacy-safe replies for health practices and law firms.
The 30-day plan
In the guide, and as a spreadsheet
One task a day, about 20 minutes each, in the right order: week 1 your Google profile, week 2 your homepage, week 3 reviews, week 4 everywhere else.