What a salon website needs: booking, prices and your team

Put the booking button everywhere

Most clients want to book without a phone call, often late in the evening. Put a Book now button at the top of every page, link it to the booking system you already use, and keep a tap-to-call number for people who prefer to talk.

On Google, if your scheduling software is a supported partner in your country, you can connect it through Reserve with Google from the Bookings section of your Business Profile; Google says the provider shows up on your profile within a week. Otherwise, add your own booking link.

Show a price list

Clients compare before they book. List your main services with a starting price, and explain what changes it: hair length, color work, extras. For complex services, offer a consultation instead of a guess.

Your Google profile can show the same list: Google lets businesses add services with a description and a price. Keep both lists identical.

Introduce your team

Clients book people, not just services. Give each stylist or technician a photo, a few words about what they love doing and what to book them for, and a way to book with them directly if your system allows it.

Show real work, with permission

Your own photos sell better than any stock image: recent cuts, colors, nails or treatments, in good light. Ask clients before you post their photos, and keep the pictures honest, without filters that change the result.

A few strong photos on the page, with a link to your Instagram for more, work better than an endless gallery that slows the page down.

Write down the policies clients ask about

Clear policies save awkward conversations later. Put them on the booking page, in plain words.

• Cancellations, late arrivals and deposits.
• Patch tests or consultations for color or treatments, if you require them.
• Parking, accessibility and how to find the entrance.
• Payment methods and gift cards.

Make your Google profile match

Many clients find you on Google Maps first. Keep the same services, prices and hours on your profile and your website, add recent photos of your work, and ask every client for a review the same way, without rewards.

An example first screen

For a hypothetical hair and nail salon. Swap in your own services, prices, team and booking link.